What is Online Reputation Management?

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Online reputation management is the way that you are perceived to the internet world. Having online reputation management means that you are aware of and taking pre caution to the things that are attached to your name or brand whether it is good or bad. If most of the things people are seeing about you online is positive then your online reputation management is successful, if they are in contact with a lot of negative reviews online or comments then something is not being done right in order to protect your character and/or brand which is the opposite of what online reputation management is for. BrightPast is an online reputation management company which can boost your web presence in Google search and create a positive image for you.

Why is it Important?

For the everyday normal life person, online reputation management probably is not as important as it would be to someone who is a celebrity. Either way, as an everyday normal life person online reputation management is important for many reasons with one being the fact that the internet is becoming more popular every single day with sites like Instagram, Facebook and even Twitter people are bound to come across something related to you on the web. Can you imagine applying for a job, receiving an interview and then actually being denied because of something you said on Facebook months ago which does not reflect the standards of a person that they would want working for their company? Of course, it would suck but you would only have yourself to blame which is why it is so important to maintain online reputation management.

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Besides the image that they are deemed to present to the world in general, it is an extreme pressure on them to be aware of the image they present online especially on social media websites because it can potentially damage their whole career with just the click of a button. The world’s most loved and celebrated celebrity can honestly lose thousands, even millions of fans in a matter of a few minutes simply because they tweeted out something which did not sit too well with many people on Twitter or Facebook and it caused them to look bad. Online reputation management has a big part in how successful a celebrity and in some cases the everyday average person too.