Everything that is on the internet which is related to you affects the way you are perceived in the internet world. In the grand scheme of things, everything that does present itself that is related to you is in some form a way of marketing. What is marketing? Well, simply put marketing is the way you promote yourself, your product or your service to. If all over the internet there are negative reviews and conversations about you or your product you are not being promoted very well, therefore your online reputation management is poor.
When you have a successful marketing campaign in place it builds online reputation management. For example, if you owned a clothing store one popular form of marketing you could use to attract customers to shop at your store is TV commercials. In today’s time the internet is one of the most popular forms of marketing you could use to promote your store since everyone uses it, so let’s say you begin a website for your store and you allow customers to leave comments about their experience. The comments that the customers leave is either going to bring traffic inside your store or repel it. If you take pride in ensuring that what you have to offer is 100% to satisfaction for the customer then this is going to be beneficial for your online reputation management because now people have something to trust in than just your word.
How PR plays an Important Role in Online Reputation Management
A public relations manager is one of the most important people a business owner or celebrity can have in their life. A public relations manager is responsible for helping their client maintain their image in the most positive light possible and because of this they are in charge of researching what appeals to that client fan base which helps them decide what are the best events for the client to become involved in. Charity events, meet and greets these are all things that are usually put together by PR management in order to interact with the customers and help their image. If customers get to meet first hand with their favorite celebrity or try out their product and/or services through personal experience and they enjoy it this gives them good things to talk about. PR managers will also monitor the things being said online about your or your business and the things that you are saying as well even if it isn’t directly related to you or your business. Any negative comment you make can instantly make your online reputation look bad, if you were on the internet bashing people of a specific race because you did not like them then this would negatively impact your image your PR manager would tell you to remove the comments and immediately apologize depending how bad it was there may have to be more precaution taken to avoid bad online reputation management.